FLUENT Expands Its Horizons: Cansortium and RIV Capital Announce Merger
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FLUENT Expands Its Horizons: Cansortium and RIV Capital Announce Merger

We are thrilled to announce an exciting development at FLUENT—our recent acquisition of RIV Capital, a key player in the cannabis industry in New York, operating under the Etain Brand.

By Sophia Schivone

We are thrilled to announce an exciting development at FLUENT—our recent acquisition of RIV Capital, a key player in the cannabis industry in New York, operating under the Etain Brand. This strategic move marks a significant milestone as we expand our footprint into New York, introducing our first adult-use market to our portfolio. This acquisition is not just about growth; it’s about strategically positioning FLUENT across the East Coast, creating a seamless experience for our snowbird customers traveling between the North and the South.

Strategic Growth

With this acquisition, FLUENT now proudly stands in three of the four most populated states in the U.S., a testament to our vision of expansive reach and service. New York will play a crucial role in our network, with operations in locations including Manhattan, White Plains, Syracuse, and Kingston, not to mention our cultivation and manufacturing facilities in Chestertown and Buffalo.

Combined Expansion

RIV Capital brings a rich legacy of innovation and market expertise, with combined operations now span across Florida, New York, Texas, and Pennsylvania with 8 cultivation and manufacturing facilities and 42 retail dispensaries. This expansion not only increases our market presence but significantly enhances our operational capabilities and service offerings in the adult-use and medical cannabis sectors. As RIV Capital integrates into the FLUENT brand, our combined efforts will focus on maximizing the operational efficiencies and market penetration, with a vision of long-term value creation for our stakeholders.

Forward Together

The integration of FLUENT and RIV Capital underlines our commitment to not only growing our geographic footprint but also our capacity to innovate and lead in a competitive market. New York’s dynamic market offers invaluable insights as we prepare for potential adult-use legalization in other states we operate in, such as Florida and Pennsylvania.

We are excited about what the future holds and are deeply grateful for the ongoing dedication of our teams. Together, we are set to reach new heights and achieve greater success in the evolving cannabis landscape.

For more details on this exciting development, please view our official press release here and for insights on how RIV Capital is embracing this new chapter, visit their blog here.

Thank you for your continued support and commitment. Here’s to growing together in this exciting new chapter of our journey!

By Sophia Schivone