At FLUENT, 2025 was shaped by how our patients actually shop, what they reach for, what they repeat, and what becomes part of their everyday routine.
Before we roll into clear the vault, we wanted to pull back the curtain and share a look at how Florida consumed cannabis this year. Below, explore all of the categories that led the way, the brands that broke through, and a few fun facts that put it all into perspective. We also want to give thanks to all of you for following along FLUENT’s journey this year, we could not have done it without all of you. So a big thank you from our FLUENT family to yours.
Sales Mix Overview: How Florida Shopped in 2025
Across all FLUENT locations, purchasing patterns stayed consistent and intentional with a clear favorite leading the way.
Here’s how total sales broke down:
- Flower: 50%
- Vapes: 30%
- Edibles: 10%
- Everything Else: 10%
(Accessories, concentrates, and more)
Flower: Still Florida’s #1 Choice
Flower remained the favorite of the FLUENT experience in 2025
Flower category breakdown
- 5,670 kilograms of flower sold
That’s roughly the weight of 12 grand pianos lined up on a concert stage or five compact cars parked bumper to bumper. - Pre-rolls:
- 272,000 one-gram pre-rolls
- 785,000 half-gram pre-rolls
- 272,000 one-gram pre-rolls
- Laid end to end, that’s over 1,300 football fields worth of pre-rolls, enough to hand one to every fan in a packed NFL stadium more than 15 times over.
- 39,000 reusable pipes
Choosing pipes helped prevent well over 100,000 single-use wraps from being used once and tossed.
Together, these numbers show how patients shop flower in a variety, mixing whole flower, pre-rolls, and accessories to match their lifestyle.
Flower Brands That Defined the Year
Best-Selling Flower Brand
Knack
New Brand Highlights
- Knack – Launched this year
- Bag-O – Launched this year
Both brands made an immediate impact, quickly earning a place in Florida’s regular rotation.
Favorite Flower Category Offer:
- All pre-rolls and pipes starting at $4
Brand Spotlight: Knack
This year marked the launch of Knack, and it didn’t take long to become one of Florida’s favorite flower brands.
Top Knack strains of 2025:
- Oil Tanker
- Black Garlic
- Gush Moon
Try any of these crowd favorites for $10 and enjoy all other Knack flower for $15
Brand Spotlight: Freedom Town
Freedom Town continued its run as a trusted staple for Florida flower lovers, known for consistency, character, and classic strain profiles.
Top Freedom Town strains of 2025:
- Tunnel Vision
- Black Scotti
- Lemon Tree
Enjoy these Freedom Town fan favorites for $20 (reg. $40) All other Freedom Town flower: $25
Brand Spotlight: Bag-O
Launched this year, Bag-O ground flower was built for everyday value, simple, accessible, and ready whenever you are.
Try Bag-O 7g ground flower for $30
Edibles: Small Formats, Big Reach
Edibles continued to grow steadily in 2025, with single-dose formats leading the way.
- ~5.6 million single gels sold
That’s enough gels to:
Cover the entire population of Minnesota or South Carolina, one by one Or Hand one to every person on Miami Beach every day for nearly a year
Chocolate also remained a go-to for patients looking for a familiar, indulgent option. We launched chocolate squares as well that people have loved making s’mores with
Edibles Brand Focus: Smokiez
When it comes to edibles, Smokiez remained Florida’s go-to.
Top Smokiez Gel flavors of 2025:
- Sour Green Apple
- Sour Watermelon
- Original Peach
All Smokiez Gels (plus chocolate): $10
Vapes: A Major Player in the Rotation
Vapes continued to be a cornerstone of convenience and consistency.
- 803 million milligrams of distillate used
That’s enough distillate to stock an entire grocery store beverage aisle with over 800 one-liter bottles.
Fan-favorite formats:
- 510 cartridges
- MOODS Minis
- Dash Pens
Vape Brands in the Spotlight:
- MOODS
- MOODS Black
- Hyer Kind
Shop Vapes starting at $10
Brand Spotlight: MOODS
These strains defined Florida’s vape rotation in 2025.
Top MOODS strains of the year:
- Miami Vibes
- Everglade Haze
- Kingdom Dreams
Enjoy these customer favorites in a MOODS Mini for $25 and shop all other MOODS Minis for $30
Looking Ahead
This year wasn’t just about numbers, it was about preferences, and progress. Every offer in our Year in Review is shaped by what Florida actually loved in 2025.
Thanks for being part of the journey. Here’s to another year of finding what fits your flow and rolling into 2026 together.
